Copy/Writing Portfolio

Good writing and good copywriting is not about satisfying my ego, or the brand ego. It’s about creating an indelible connection with an audience of one—the reader. The customer. You.

It’s about telling a story so embedded in your reality that action is inevitable. An emotional reaction. Demanding attention. Providing clarity.

Answer the question, ‘So What?’

Through tone, texture and touchpoints which resonate with readers, memorable stories have impact and generate a response.

My words stick in the memory.



  • 7+ years experience in copywriting, editing, journalism and proofreading across multiple sectors.
  • Currently undertaking Level 6 NCTJ diploma in Journalism.
  • Well rounded skills including project and stakeholder management and internal comms experience.
  • Background in law and the medical industry.
  • Trinity Cert TESOL qualification – teaching English as a second language. This course gave me a wealth of knowledge regarding phonetics, grammar, syntax and style; skills that are the bedrock of any good writer.

Links to further examples. Please get in touch for specific detail.

Social Proof (behavioural science) article

Rapha_Copywriter_case study

Rapha_Why I ride

Aesop_Social first – Daily Store Rituals – for Instagram

Aesop Zurich Airport Store Opening – Press release

Aesop_Always On email copy

Aēsop Copy_case study

British Red Cross_Copywriter Supporter Engagement case study

Foothug product descriptions – for slipper company webpage

International Men’s Day – for LinkedIn blog

System Analytic_Escalating insights LinkedIn_case study

Press Release for Tear & Consume: An Art Experiment

Zolima city mag published article: Ernest Chang wants you to destroy his art

Feedback: “You are a great Art writer. I’ve read the article once and I almost cried with joy. I’m so so happy that you could put all the things I had in my head into an actual article! I know the material was super messed up since so many different people worked on them, but you seriously made it sound so logical! you have to teach a degree in copywriting cus you brought out all the points I wanted people to acknowledge! I’m literally so touched and this is so much work! You’ve helped other understand my art and I really appreciate it!!!!”

Press Release for Black:Recategorize exhibition for Gallerie Ora-Ora

Press Release Puerta Roja @ Taipei Dangdai art fairDraft Press Release for Gallery Puerta Roja @ Taipei Dangdai art fair

Legal Article for Russian Law Firm – Intellectual property law in the Russian Federation 

Some of my client feedback:

“Great articles!”

“Creative content with a personality. We will be using Chris again.”

“Excellent job – Really pleased with the article”

‘Quick, reliable and good quality writing. Highly recommended.’

If you need any work or want to get in touch please get in contact here.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s